Women’s Studies Centre, Punjabi University, Patiala organised one day workshop for Phulkari Artisians
Kanwar Inder Singh/ royalpatiala.in
Women’s Studies Centre, Punjabi University, Patiala organised one day workshop on ‘Skill Development cum-Awareness of Female Phulkari Artisans of Rural Punjab’ on 10th October, 2022 in collaboration with Punjab State Council for Science & Technology, Chandigarh and Centre of Women’s Studies New Delhi. Dr.Arvind, Vice-Chancellor, remarked that educational institutions, Banks and NGOs can play a positive role in integrating handicraft with technology and customized marketing should be initiated. He further added that Phulkari Centres associated with University should provide Phulkari products, gifts as per the requirement of society, so as to boost the sales of Phulkari Artisians. He suggested that some innovative ideas should be implemented as per the need of the hour.
Divya from Punjab State Council for Science and Technology said that there is a strong need to bridge the gap between manufacturing and marketing of their wares in the international markets.
Gurpreet Singh, cluster Manager, (Patiala District), NABARD gave detailed information about various financial schemes aiming at making rural female Phulkari artisans self reliant.
Daljit Kaur Cheema, Vice President and Harvinder Kaur, Secretary Rotary Club Patiala were also honoured on the occasion for their active participation in motivating rural female artisans. About 35-40 female phulkari artisans from Sullar, Roargarh, Gajjumajra and Ghanour Villages participated.
Dr.Ritu Lehal, Director, Women’s Studies Centre, Punjabi University, Patiala said that aim of this workshop is to enhance marketing skills of Artisans engaged in Phulkari handicraft. She emphasied on the role of higher educational institutions in fulfilling their social responsibility along with providing quality education to society. This workshop paves a way in that direction.
Women’s Studies Centre, Punjabi University, Patiala organised one day workshop for Phulkari Artisians. The workshop covers different aspects like various loan schemes provided by NABARD, process of acquiring Geographical Indication Tags, E-marketing techniques for selling of product etc. The expected outcome of the workshop is to empower women through awareness and skill development and ultimately making them financial independent.