Hyundai unveils its premium SUV
Kanwar Inder Singh/ royalpatiala.in
Hyundai Motor India Ltd. the largest exporter since inception on Thursday showcased its upcoming 6 and 7 seater premium SUV, Hyundai ALCAZAR.
Hyundai unveils its premium SUV. Commenting at the unveil of Hyundai ALCAZAR, S S Kim, MD & CEO, Hyundai Motor India Ltd., said, “With a deep rooted understanding of our customer’s aspirations, our R&D Centre has invested countless man hours to ensure every aspect of Hyundai ALCAZAR exudes magnificence. And combined with our premium and superior manufacturing capabilities& rich heritage of ‘Make in India’, we have crafted the perfect master piece of grandeur. Hyundai ALCAZAR is well set to enter a new segment, marking Hyundai’s genesis into uncharted territories. With bold new moves, we are on a conquest of redefining benchmarks to exceed the aspirations of our customers.”
With the idea of creating a 6 and 7 seater premium SUV that resonates the grandeur and magnificence of palaces & castles, Hyundai began a new development journey by forming the ALCAZAR LAB comprising of members across multiple teams & functions. Hyundai ALCAZAR was conceptualized over myriad hours of research, development, innovation and ideation. Crafted to epitomize manufacturing magnificence – Hyundai ALCAZAR harmonizes Space, Premiumness, Performance, Convenience, Safety and Technology.
Based on Hyundai’s Global Design identity of Sensuous Sportiness, Hyundai ALCAZAR characterizes a unique design theme that is extraordinary among the ordinary. This 6 and 7 seater Premium SUV exemplifies rugged elegance while, interiors of Hyundai ALCAZAR feature a Wing-Surrounded architecture that personifies spaciousness, lavish comfort and modern in-car experiences.